Get Million Dollar CopyWriting Secrets. Copywriting is one of the foundational skills that any successful salesperson must employ to remain competitive in the market. It entails some basic elements that should come as no surprise: a mastery of the basic rules of grammar, vocabulary and a strong aptitude for making persuasive arguments. There are more refined skills that differentiate capable copyrighters from the truly great ones. These include a knowledge of the psychology of the demographic toward which the copy is directed, a solid knowledge of what the product offers that demographic and the ability to put that knowledge into words. These skills take time, and practice, to develop to an effective level. The basics of a good sales letter constitute the following A powerful, attention-grabbing headline, An opening paragraph that cements their interest, Bullet points that describe features and benefits, Testimonials that remove skepticism, Guarantees that assure trust, An offer they cannot refuse, Specific instructions regarding how to order, A closing with a sense of urgency and A P.S. that maximizes response. Get a pen and a paper and a file folder and start collecting sales letters that do their job well. Start writing them, by hand, and understanding them. Once you’ve done this, practice, practice, practice. The more you write, the better you’ll get. Soon enough, you’ll have developed the skills it takes to write truly effective sales copy without paying the sometimes excessive prices charged by professional copywriters. If you do it well enough, you may even be able to charge those great rates for your own copywriting service.
Download Million Dollar CopyWriting Secrets
File Size: 780KB