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The Importance of SEO

If you’re reading this, then you probably already have a pretty good understanding of what SEO is and why it matters. But just in case you need a refresher, SEO stands for Search Engine Optimization. In the simplest of terms, good SEO optimizes your visibility online. This means that the more people see your website, the more your online traffic increases, and the better your chances to provide your product or service to a greater number of people. Let’s break down why SEO is so important.

There are only 10 spots—that’s right, just 10—on a Google search page. So ask yourself, when you type in a Google search, how often do you venture off the first page onto the second, third, or twentieth page of the search results? Chances are, you rarely have to because the first few options on that very first Google page contain the information you requested in your search query.

How SEO Works

SEO has everything to do with quantity and quality. The better your website is on both the back and front ends, the better traffic you will get, and the more search engines will increase your search rankings. Building SEO works by combining SEO elements using a data-driven approach. These factors include:

Keyword Analysis

Words are powerful, and certain words have the power to control your rankings online. Keywords can be single words or phrases that people frequently use to find what they are looking for. Keywords need to be researched and strategically placed in your content so that the quality of your content is high while still utilizing frequently searched words.

Keywords are one of the reasons why you need SEO for your business. Prospective customers will use certain words or phrases to search for a product or service. If your content contains those words and phrases used by customers, you will increase your visibility because you are providing the answers by specifically utilizing the appropriate keywords. The most effective SEO keywords will be those that are carefully researched and analyzed.

Backlink Building

Backlinks are elements on your website that link back to other credible, high-quality websites. Building backlinks improve your credibility because you are citing sources that are relevant to your area of expertise. For example, including current, trending events straight from their source can increase your credibility.

Backlink building should be done strategically so that your content does not get lost in a sea of other sources, which can be problematic. For example, plagiarism is taken very seriously and you do not want to present other people’s content as your own. Metric Marketing performs backlink cleanup if that is necessary for your site. Backlink building can absolutely enhance your SEO but it needs to be done carefully and ethically. Content Creation Content is where your SEO really comes to fruition Your content allows you to communicate directly with an audience of existing and prospective customers This is where keywords help build authority trust consistency and engagement Strong content can balance the human side of customer-driven business with data-driven analytics necessary to optimize digital presence